Meta is testing a new payout model for its Ads on Reels monetization program that pays creators based on the performance of their public Reels, not the earnings of ads on their Reels, the company announced on Tuesday. The tech giant also announced that it’s expanding the Ads on Reels monetization program on Facebook to more creators and will start testing the program on Instagram in the coming weeks.
The company began testing Ads on Facebook Reels last year as a way for creators to earn money on their Reels. Meta is now inviting thousands more creators to join the program, including many creators who previously participated in the Reels Play bonus program on Facebook, which was recently shut down.
Payouts are determined by the number of plays, which means that the better a creator’s Reel performs, the more the creator can earn. Over time, Meta may look at other factors when determining payouts, the company says.
“We’re learning through our tests that payouts tied to performance are better at balancing the needs of everyone,” Meta wrote in a blog post. “Many variables outside of creators’ control have traditionally influenced their ad earnings, such as how many ads have already been shown to the person viewing their content or whether there’s a relevant ad to deliver that viewer. With a performance-based model, creators can focus on the content that’s resonating with their audiences and helping them grow; advertisers get access to more ad inventory to reach more people; and people get a more consistent viewing experience with more relevant ads.”
All creators who are invited to participate in the program will automatically be added to the new payout model. Creators who were already part of the program will be transitioned to the new payout model in the coming weeks.
Image Credits: Meta
To be eligible for an invite for the program on Facebook, creators must live in one of 52 countries and meet minimum requirements, such as being at least 18 years of age and passing Facebook’s Partner Monetization Policies and Content Monetization Policies. Once a creator is added to the program they must complete the onboarding process, which includes accepting the terms of use and providing payout details. From there, they just need to create engaging Reels to start earning.
Meta notes that you can check if you’re part of the program on Facebook by visiting the Professional Dashboard and navigating to the Monetization Tools section. If you are invited, you should see “Ads on Reels” and you can select “Set up” to begin onboarding.
As for the program’s launch on Instagram, Meta says it will begin testing Ads on Instagram Reels with a similar performance-based payout model among a small group of creators and advertisers in select markets in the coming weeks.
“We’re still early in our work with Ads on Reels, and we’ll continue to monitor these tests closely as we work toward the best solution for creators, advertisers and our apps broadly,” the company wrote in the announcement post.
When Meta decided to end the Reels Play bonus program, it appeared that the company was pulling back from paying creators based on the popularity of their short videos. However, the revamped performance-based payout model for the Ads on Reels program indicates that Meta is still focused on rewarding creators who are creating engaging content, while also bringing in ad money.
Given that short video is one of the most popular formats on social media today, it’s no surprise that Meta is focus on ad revenue-sharing models when it comes to rewarding creators. Meta isn’t the only company that is looking to prioritize ad revenue-sharing models as opposed to creator funds, as both SnapchatandYouTube Shorts have moved to ad revenue-sharing models.
In addition, Meta announced today that it plans to start testing a performance-based payout model for In-Stream ads on Facebook with a small group of creators, noting that it wants to support creators making all types of content.
FAQs
Meta reworks its Ads on Reels monetization program with a new performance-based payout model. Meta is testing a new payout model for its Ads on Reels monetization program that pays creators based on the performance of their public Reels, not the earnings of ads on their Reels, the company announced on Tuesday.
Is Meta still paying for Reels? ›
This bonus program is no longer active. On March 9, 2023, we stopped extending new and renewed Reels Play deals on Instagram in the US and India. On March 29, 2024, we stopped extending new and renewed Reels Play deals on Instagram in South Korea. We will honor the existing Instagram Reels Play deals until they expire.
How do you qualify for Meta Reels monetization? ›
You must apply from an account that is older than 30 days. You must have created at least 5 Reels in the last 30 days. You must receive at least 100K reels plays in the last 30 days. You must apply from a Page or profile in professional mode at this time.
How much do you get paid for ads on Reels? ›
Typically, you can expect to earn $0.05 to $0.11 per view on Facebook Reels. However, there are times when some creators can easily earn up to $10 per view.
Why is reel not monetizing? ›
Some reels are not eligible to monetize with Ads on Reels, including (but not limited to): Your reel includes licensed music. Your reel is branded content. Your reel is in a language that the bonus program does not support.
Are people no longer getting paid for Reels? ›
Unfortunately, the platform sunsetted this program in March of 2023. But that doesn't mean you can no longer make money by creating and sharing Instagram Reels! You just have to get a little creative.
How much Facebook pays for 1,000 Reels? ›
The pay rate for 1,000 views on Facebook Reels ranges from $0.01 to $0.02, which translates to a maximum of $20 for every 1000 views. However, the earnings may fluctuate between approximately $8.75 and $10 per 1000 views based on factors such as audience location and engagement level.
What is the minimum payout for reels ads? ›
If your accumulated balance is below $25 at the end of a month, it will be carried over to the next month until it passes the $25 threshold for payouts.
Which reels are eligible for monetization? ›
Eligibility requirements to monetise ads on Instagram Reels
- You must pass and remain compliant with Instagram's Partner Monetisation Policies.
- You must be at least 18 years old.
- You must be located in the United States, Japan, South Korea or Canada.
- You must have a professional account on Instagram.
Facebook Reels monetization requirements
To monetize your Facebook Reels video content with advertisem*nts, you have to meet certain requirements. You have to be a content creator and: Have more than 10,000 followers. Have at least five videos.
How does the Instagram Reels Bonus Program Work? Payout happens on Reels that get at least 1000 views over 30 days, so it's pretty attainable and definitely worth your time.
How do you get 100k views on Reels? ›
Use Hashtags Wisely:
Hashtags can be a game-changer. Research trending and relevant hashtags to increase your reel's visibility. But remember, don't just spam any hashtag, make sure they're relevant to your content. Regularly review which hashtags brought the most views and adapt accordingly.
How many views per reel to get paid? ›
Since launching Reels, Meta tested numerous ways for creators to monetize their projects, including the Reels Play bonus program, which pays a “bonus” to anyone whose Reels get at least 1,000 views over a 30-day period. The Reels Play bonus program pays creators up to $35,000 per month, but it's an invite-only feature.
Is Facebook no longer monetizing Reels? ›
Beginning on March 9, 2023, we stopped extending new and renewed Reels Play deals for creators on Instagram and Facebook globally. We will honor existing Reels Play deals across Instagram and Facebook. To learn more about other ways to earn on Instagram and Facebook, click here.
Will Meta stop paying for Reels? ›
Why did Meta stop offering Reels bonuses to creators on Facebook and Instagram ? According to the article from TechCrunch published on March 10, 2023, Meta will stop offering Reels bonuses to creators on Facebook and Instagram. The decision was announced by Meta's CEO, Mark Zuckerberg, during an earnings call.
How do I start monetizing my Facebook reels? ›
Creators who are eligible and have been invited to the program can join following these steps on desktop:
- Go to Meta Business Suite.
- Click Monetization in the menu on the left.
- Navigate to Tools to Try and click on Ads on Reels.
- Review the Terms and Conditions, then click Agree to Terms.
- Set up your payment account.
Beginning on March 9, 2023, we will stop extending new and renewed Reels Play deals on Facebook globally.
Is Meta not paying influencers for Reels anymore? ›
Unfortunately, the primary way to get paid for Reels on Instagram was the now-defunct Instagram Reels Play Bonus program. Meta ended the program in March 2023 and is letting existing deals expire. This is due to shifting priorities and, most likely, the launch of the Facebook Reels program mentioned below.
Will Meta stop offering Reels bonuses to creators? ›
Meta is discontinuing its program to pay bonuses to creators for making Reels on Facebook and Instagram. Instagram and Facebook parent Meta is pausing its program to incentivize creators to make Reels and reach specific benchmarks.
